I'm honored to be invited to attend the Somersby Apple Cider Media Launch last Friday, held at Carcosa Seri Negara with a garden party theme.
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| Love their attire! Good job to Carlsberg once again! |
You must be thinking, is Somersby Apple Cider an apple juice or some cider beer? I've never heard of it and am really curious about it! Plus, Carcosa Seri Negara is a beautiful place you won't feel you're in Malaysia at all. This is how Carcosa Seri Negara looks like from the outside, a picture I get from the net. Have you revised your history? I've read about Carsosa during high school, it was build during the British times. Hahaha.
I just think that Carcosa Seri Negara has the perfect and beautiful garden atmosphere to celebrate the launch of Somersby, a fully imported premium cider from Sweden, and was presented by Carlsberg Malaysia at the media launch. As usual, Carlsberg Malaysia always come out with wonderful surprises for us. I really love their creativeness , and I'll tell you why while you read on !
I'm really glad to be part of the launch, as we were amongst the first to taste the cider, made from fermented apple juice and natural ingredients. With 4.5% ABV(alcohol content), Somersby promises easy drinking refreshment with sparkling bubbles that make every sip an exciting taste experience. It is also free from any artificial sweeteners, flavours or colourings. This new fun beverage is best served over ice as it brings out just the right zest and sweetness with no beer after-taste. It just feel so healthy to me!
Soren Ravn, Managing Director of Carlsberg Malaysia shared, �Cider is rather new to the Malaysian market. As consumers become more sophisticated in their choices, we feel that Somersby offers a refreshing alternative to beer. Malaysia is the third country in the region, after Singapore and Hong Kong, to launch Somersby Apple cider, a flagship cider brand owned by the Carlsberg Group.�
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| So creative I feel like I'm in a another world!! |
Unlike most brands that portray a more serious image, Somersby�s light-hearted, quirky and entertaining disposition brings fun, laughter and unpredictable moments to consumers. With its modern persona and unisex appeal, both men and women who are open-minded, sociable, young at heart, experimental, and who are adventurous with new food and beverages are those most likely to drink Somersby Apple Cider.
Now we can have Somersby even in the hot afternoons and nobody will call you an alcoholic! It is an easy drinking alternative to beer, perfect for people who like to chill with their family and friends like me, or even during lunch time. No worries because I know it's healthy, and because of it's sweet fruity taste, it is the perfect alcoholic beverage to enjoy at anytime !
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| This is the fun and quirky Lord Somersby ! |
Somersby Apple Cider gives me a feeling of coming to life, while the loveable Lord Somersby is spreading joy and sunny. That's why it's perfect to fit in a charming garden setting no?
There is an interesting short clip video about Lord Somersby which I watched earlier before attending this launch, and it really caught my attention. I don't usually watch or share videos in my blog, but you just gotta watch this !
They also have the 'Grow an Apple Tree' project on Facebook, where all of us are able to help grow a virtual apple tree! Look at my tree! Let's start growing one now hehehe. A vast digital installation featuring the live-feed of the �Grow an Apple Tree� project has also been set-up on Pavillion grounds where passers-by are exposed to the on-going online engagement; garnering more exposure for the brand.
With more planned activities targeted for consumers to interact with the brand, Somersby Apple Cider is set to make its mark in the Malaysian market. Go go go Carlsberg Malaysia!
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| With Chloe , the boss, and friends :) |
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| With my girls! Omg I'm shortest :( |
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| Love their photobooth ! They even prepared props for us! |
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| Another cute pen-drive from Carlsberg |
One washroom shot while my boyfriend is busy searching the missing me everywhere wtf.
For more info
- Somersby Malaysia facebook page - https://www.facebook.com/SomersbyMy
- Malaysia's Hottest Bloggers facebook page - https://www.facebook.com/myhotbloggers
Title: Somersby Apple Cider? by Carlsberg Malaysia
Rating: 100% based on 99998 ratings. 5 user reviews.
Writer 12:39 AM
Rating: 100% based on 99998 ratings. 5 user reviews.
Writer 12:39 AM
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